Madura Tea

Madura Tea is a premium specialty tea and is 100% Australian owned, and whilst in market for many years, it was suffering from low brand awareness and fighting to hold its place on the supermarket shelf. The Ad Agency brief was to build awareness for the Madura brand especially amongst the ‘discerning’ tea drinker.

Flipping traditional tea style of advertising and messaging on its head the Ad Agency set out to create a campaign that would invigorate the brand, create interest and appeal and not alienate anyone who loves a good cup of tea hence the campaign title; It’s everyone’s cup of tea.